Makeet
May 05, 2014
Packaging
Hendrik Hohenstein
Barcelona, Spain
Makeet
Barcelona, Spain
BRIEF: Naming and creating the Corporate Identity and Website for an organization. Makeet is an online platform for people to print their bucket lists on t-shirts. Proceeds from listed dreams are donated to an NGO to help others fulfill their dreams. SOLUTION: The visual language is based on the concept of dreaming and realizing them; a contrast between nostalgia and rational realization. The nostalgic part is represented by desaturated colors, pixelated textures and images of old retro objects. For the realization, straight lines and geometric forms are used.
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