Ivoryisms
Nov 16, 2011
Posters / Ads
Wieden + Kennedy
Ivory
The inspiration for this campaign came from the observation of how, over the years, in an effort to make life simpler, we have somehow made life more complicated. Taking a humorous look at what are called "Ivoryisms" – these honest truths include a series of simple and straightforward messages that reintroduce Ivory's perspective on keeping things clean and simple.
Wrong or incomplete information? Let us know!
