Horchata Liqueur
Apr 13, 2011
Packaging
Estudio Ray
Phoenix, Arizona - United States
La Tradición
We designed the packaging for this delicious Horchata (rice, cinnamon flavored drink) Liqueur that has crossover appeal for both the Hispanic and General Markets. The ribbed bottle shape echoes the traditional frascos (glass jars) that the beverage is served from. What We Did Name Development, Identity/Logo Design, Tagline & Position, Story Development, Package Design, Marketing Materials, POP.
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