Le Labo
Oct 13, 2011
Packaging
Fabrice Penot
The packaging for the perfumes equals the no-nonsense approach to doing business: a classic bottle with a simple, yet heavy cap and a plain white label imprinted with an old-style typewriter font. Not a frill in sight. And the concept behind naming the perfumes is equally unspectacular: each fragrance is named after the main scent note and followed by a number that indicates the amount of ingredients used for the concoction. Absolutely no fantasy creations, imaginary worlds or romantic gimmicks. "We don't want anything to distract from the actual fragrance itself," the "Le Labo" founder says.
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